Text Mining

More than 80% of all information is stored as text. When talking about the value of data, it is common to think of numbers and to forget the immense potential of information in the form of words. Our Text Mining solutions face the challenge of drawing conclusions from these unstructured texts.

Our Text Mining systems are capable not only of extracting information, but also of providing hitherto unknown insights. This valuable information can be found in emails, reports, social media posts, academic materials, news or any other type of text. Finding gold, in this type of mining, is detecting hidden connections, trends and patterns.

Text Mining is successfully applied in a wide range of areas: marketing, education, finance, psychology... With the right solutions it is possible to discover new business opportunities, to know the majority opinion about a product or to focus an advertising campaign on the right target markets.

Custom Text Mining

At 3.14, we are committed to developing tailor-made solutions. Depending on the needs of each project, our Text Mining systems can combine statistical models, Natural Language Processing (NLP) and Machine Learning.

Our Text Mining systems include statistical models, Natural Language Processing, Artificial Intelligence and Machine Learning.

Our solutions are capable of:

• Correctly understanding human language: Human language is extremely complex. Many words have several meanings. A simple nuance can radically change the meaning of a sentence. So, Text Mining solutions must correctly interpret the context in which a word or expression is used.
• Detecting relevant information: The insights gained must be new, useful and valuable.
• Recognizing patterns: Advanced Text Mining solutions are able to recognize hidden relationships between words or sentences.
• Extracting implicit information: Good Text Mining solutions go beyond the literal meaning of words. Thanks to the recognition of hidden patterns, these systems are able to interpret non-explicit information.
• Making predictions: Predictive mining identifies trends that forecast future behavior.

Benefits of Text Mining

Among the many benefits of Text Mining, we can highlight the following:

• Improved decision-making: Text Mining discovers relevant information for strategic decision-making.
• New opportunities: The identification of hidden patterns opens the door to new business avenues.
• Risk limitation: Predictive models help companies reduce uncertainty and manage risk.
• Better customer experience: Text Mining can be used to better understand customers. In this way, companies can improve customer satisfaction. It can also be applied to better understand other stakeholders, such as suppliers, employees or investors.

Any organization that manages a large amount of information can take advantage of Text Mining.